You already have the strengths that brought you here — the thoughtfulness, dedication, and quiet excellence that make you a trusted leader.

But we’re often conditioned to focus on what we lack, instead of what makes us effective.

Our work together shifts that focus. We’ll uncover and amplify the strengths and qualities that already make you exceptional — and use them to help you rise confidently toward the career and leadership you want.

Through the RISE Framework, a 4-part process, you’ll learn to grow with clarity, confidence, and authenticity:

1. Recognize what’s not working — We’ll start by understanding what’s keeping you unseen or stuck. You’ll gain clarity on your current challenges and the invisible patterns that may be holding you back.

2. Illuminate your strengths — Together, we’ll uncover what makes you naturally effective. You’ll learn to use your authentic ways of thinking, relating, and leading as tools for visibility and influence.

3. Strengthen your impact — You’ll practice using your voice, presence, and strategies to lead with calm authority — in a way that earns recognition while staying true to who you are.

4. Elevate your leadership — We’ll recode your definition of success, so you can grow your career in a way that’s sustainable, fulfilling, and aligned with your values.

Hi, I’m Amy. I am the founder and leadership & executive coach at Recode Leadership.

I help quiet, high-achieving leaders to lead with confidence so they can be recognized and valued for who they truly are.

I wasn’t born a leader. I rarely raised my hand to lead a team or share my opinion. I quietly observed others who were eager to speak up and take charge, thinking they had it all figured out — while I silently delivered results behind the scenes.

Over time, I noticed something: people followed me. They asked for my help, sought my opinions, and trusted me to get things done. Yet I didn’t feel confident. I shied away from the spotlight because I didn’t fit the “traditional” mold of a leader — I was quiet, soft-spoken, and often let others go first.

Eventually, I realized that in order to share my gifts and help others thrive, I had to step into the discomfort of visibility. I wanted to lead — but on my own terms. Instead of mimicking what others did or what the textbooks said, I leaned into my own strengths: quiet observation, thoughtfulness, kindness, and prudence.

That approach shaped my leadership journey — a 20+ year career in engineering and technology, from individual contributor roles to team lead, engineering manager, and director, across aerospace at Lockheed Martin Space Systems Company, civic tech nonprofits like Code for America, education at Hackbright Academy, and federal agencies including the Consumer Financial Protection Bureau and 18F.

I currently serve as a board member at the Asian Women Coaching Collective.

I earned a BA in Computer Science from UC Berkeley, an MS in Software Engineering from Carnegie Mellon University, completed the Professional Coach Training Program Phase 1: Core Essentials at CoachU, and became an Associate Certified Coach (ACC) through the International Coaching Federation.

Throughout my career, I’ve also volunteered my time and expertise to causes supporting underserved communities — work that continues to be deeply meaningful to me.

If you’re ready to lean into your quiet nature and lead from your strengths, you’re in the right place. I’m here to help you do just that.